Privacy Policy
Last Updated: August 2026
Mountain Recovery (“Mountain Recovery,” “we,” “us,” or “our”) respects your privacy. Mountain Recovery is an affiliated operating company within the FirstLine Road Solutions platform.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, request service, call us, text us, email us, complete a form, or otherwise interact with us online or offline.
This Privacy Policy applies to the Mountain Recovery website and any related service request forms, customer portals, applications, communications, or digital properties operated by or on behalf of Mountain Recovery.
Use of our website does not, by itself, constitute consent to receive text messages. SMS consent is obtained separately when applicable.
1. Information We Collect
We may collect information you provide directly to us, including:
Name
Email address
Mobile or other phone number
Company name
Billing or mailing address
Service request details
Vehicle information
Pickup and destination information
Dispatch details
Towing, roadside, recovery, transportation, cargo, storage, or related service information
Insurance or claim-related information where applicable
Photos, videos, documents, or files you provide
Payment or billing-related information
Any other information you choose to provide through forms, phone calls, text messages, email, or other communications
We may also automatically collect limited technical information when you use our website, including:
IP address
Browser type
Device type
Operating system
Referring and exit pages
Pages viewed
Dates and times of visits
Cookie and similar technical data
If you communicate with us by phone or text, we may maintain records of those communications, including:
Call logs
Call recordings where permitted by law
Text message content
Message delivery records
Customer service history
Service request history
Consent records
Opt-in and opt-out records
2. How We Use Information
We may use your information to:
Provide towing, roadside assistance, recovery, transportation, cargo handling, storage, environmental response, or related services
Process and manage service requests
Dispatch drivers, trucks, equipment, or other resources
Communicate estimated arrival times and service status
Coordinate pickup, transport, delivery, or recovery services
Respond to customer questions or support requests
Communicate about an active or completed service call
Provide invoices, receipts, billing information, or account notifications
Maintain service and dispatch records
Investigate incidents or service-related concerns
Prevent fraud and protect safety and security
Improve our operational processes and customer service
Comply with legal obligations
Enforce our policies and agreements
3. Service Providers
We may use third-party vendors and service providers to support business operations such as:
Website hosting
Form processing
Dispatch systems
Call handling and call tracking
Text messaging
Customer relationship management systems
Customer support
Mapping and routing
Scheduling
Payment processing
Fleet management
Data storage
Security and fraud prevention
These providers may process information only as reasonably necessary to perform services on our behalf and are subject to applicable contractual or legal obligations.
4. SMS/Text Messaging
Mountain Recovery uses text messaging for customer care and service-related communications.
When you provide your mobile number to Mountain Recovery in connection with a service request, customer account, phone call, or other interaction and consent to receive text messages, we may send messages directly related to that interaction or service.
Messages may include:
Service request confirmations
Dispatch notifications
Driver or truck assignment information
Estimated arrival times
Service status updates
Pickup or delivery information
Location or access questions needed to complete a service
Requests for information related to an active service call
Billing, invoice, receipt, or account notifications
Customer support communications
Service-related follow-up
Other operational communications directly related to services you requested or your existing relationship with Mountain Recovery
Messages sent through this SMS program are limited to operational and customer-service matters related to Mountain Recovery services or customer accounts.
Message frequency varies based on your service activity and interactions with Mountain Recovery. Message and data rates may apply.
Opting Out
You may stop receiving SMS messages from Mountain Recovery at any time by replying STOP to a message.
After receiving a valid STOP request, we will honor the request and will not send additional SMS messages to that number unless you later provide new consent.
Help
For assistance with text messaging, reply HELP to a message or contact Mountain Recovery using the contact information available on our website.
SMS Consent and Privacy
Mountain Recovery may maintain records relating to its SMS communications, including:
Mobile phone number
Message content
Message history
Message delivery information
Consent records
Opt-in records
Opt-out records
Related customer-service information
These records may be used for service delivery, customer support, operational purposes, compliance, security, and recordkeeping.
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be sold, rented, transferred, or provided to third parties or affiliates for their own use.
Service providers that process or transmit messages on Mountain Recovery's behalf may process information necessary for message routing, transmission, delivery, security, and technical support. Such processing does not give those providers the right to use a customer's SMS consent for their own purposes.
5. SMS Messaging Terms & Conditions
By consenting to receive text messages from Mountain Recovery, you agree to receive informational and service-related messages concerning your service request, dispatch, towing or recovery service, vehicle transportation, account, billing, or customer-support interaction.
Message frequency varies depending on service activity.
Message and data rates may apply.
For help, reply HELP.
To stop receiving messages, reply STOP.
Mountain Recovery will honor SMS opt-out requests.
6. How We Share Information
We may disclose information when reasonably necessary to operate our business or provide requested services, including to:
Vendors and service providers performing services on our behalf
Dispatch and communications providers
Towing, transportation, recovery, or service partners involved in completing a requested service
Payment processors
Customer support providers
Affiliates and operating companies within the FirstLine Road Solutions platform when necessary to provide or coordinate requested services
Insurers, professional advisors, auditors, or legal counsel where applicable
Government authorities, law enforcement, regulators, courts, or other parties when required by law or necessary to protect rights, safety, or property
Parties involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction
We do not sell personal information for money.
Notwithstanding anything else in this Privacy Policy, mobile information and text messaging originator opt-in data and consent will not be shared with third parties or affiliates for marketing or promotional purposes.
7. Your Choices
You may have choices regarding your personal information, including:
Using browser settings to manage cookies
Replying STOP to discontinue SMS messages
Replying HELP for SMS assistance
Requesting that we update or correct your contact information
Depending on your jurisdiction, you may also have rights under applicable privacy laws to request access to, correction of, or deletion of certain personal information.
8. Data Retention
We retain information for as long as reasonably necessary for legitimate operational, legal, and business purposes, including:
Service delivery
Dispatch operations
Customer support
Billing and payment records
Account management
Recordkeeping
Legal compliance
Dispute resolution
Fraud prevention
Safety and security
SMS consent and opt-out records
Retention periods may vary depending on the type of information and applicable legal requirements.
9. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Children's Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through our website.
11. State Privacy Rights
Depending on your state of residence, applicable privacy laws may provide rights concerning your personal information, including rights to:
Know what personal information is collected
Access certain personal information
Correct inaccurate personal information
Request deletion of certain personal information
Limit certain uses of personal information where applicable
To exercise any rights available to you, contact us using the information below.
12. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
Mountain Recovery is not responsible for the privacy practices, security, or content of third-party websites or services.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, business practices, technology, or legal obligations.
When changes are made, we will update the “Last Updated” date at the top of this policy.
14. Contact Us
If you have questions about this Privacy Policy, SMS communications, or your personal information, you may contact Mountain Recovery through the contact information provided on our website or contact:
Mountain Recovery
c/o FirstLine Road Solutions
2231 E Camelback Road
Suite 205
Phoenix, AZ 85016
For questions regarding a specific Mountain Recovery service call or location, please contact the applicable Mountain Recovery location or dispatch team directly.